PUT YOUR BEST FACE FORWARD: Why a Team Approach to Designer PR Is Just Not Good Enough

Our clients’ businesses tend be collaborative, so designating a specific person as the “face” of the business can seem unfair to that team approach – or even uncomfortably braggy. But using a person as the face of a brand is a powerful PR strategy that builds trust, forges emotional connections, and establishes authenticity in a way that’s impactful for your potential clients, offering a clear sense of leadership while humanizing your brand.

As BRK Marketing puts it in a blog post on Leveraging Company Leaders’ Personal Brands for Marketing, “When customers trust the leader, they are more likely to trust the brand. Regardless of the product, industry or business type.”

The rise of influencers is an offshoot of the fact that humans are hardwired as social creatures. “Within hours of birth, a baby’s gaze is drawn to faces,” begins a summary of an Emory University study of infant neurobiology. That innate appeal is why Word PR works not just to get client projects and services into media coverage, but to profile brand leaders as well – see JLF Architects’ Logan Leachman on the Beyond the Design podcast, Jacobs + Interiors’ Yvonne Jacobs interviewed as an outstanding Vail entrepreneur in Vail Valley magazine, and WRJ Designs’ Klaus Baer and Rush Jenkins with Kibler & Kirch’s Jeremiah Young as Western Home Journal’s Leading Men of Western Interior Design. And personality-rich quotes that sound authentic rather than generic are just as important to creating that sense of real connection we all crave, so don’t be afraid to reveal your yourself – and put your business’ best face forward.