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A better website … and national newsmakers!

NEWSLETTER / October 2022

NEW LOOK “Your website is your number-one sales tool,” we preach to clients, nagging about needed digital updates that tend to languish too long on to-do lists. And we get it. Work on our own website often gets bumped down the list in favor of priority client work. But even the cobblers’ children get new shoes once in a while, so it’s with great pleasure that we announce a total refresh for the Word PR website! We’ve recrafted our branding message to better communicate what we do (and how Word PR builds buzz for your business that translates to increased business and reputation…) and gone bigger and better with photos. We hope you’ll check it out here ( – and we’d love to hear what you think!

COUNTRY CRED “Melodee Hanes and Max Baucus won’t take offense if you find yourself so awed by the views that you barely notice their home in Montana’s Gallatin Valley. In fact, that’s what they hoped for when they joined forces with Paul Bertelli and Ashley Sullivan, principals at Bozeman-based JLF Architects,” writes Country Home magazine about the JLF Architects-designed project for the former U.S. senator and his wife. Rooted in regionalism, the low-slung valley home sits quietly on the land, an assemblage of forms suggesting familiar agricultural typography, appearing as if it had been there for generations. The article is one of many recent nationally recognized successes for JLF, which is also celebrating its recent Rizzoli coffee-table book Foundations: Houses by JLF Architects (great for holiday giving!).

ENVY THIS New client Envi Interior Design Studio is having quite a run of coverage since signing on with Word PR. City-meets-country creative director Susie Hoffmann earned her chops in New York City for firms including Clodagh before finding her way to Bozeman, Montana, where she founded Envi and took up residence on a ranch with her husband, four children and a veritable menagerie. Her slightly quixotic professional journey – and talent for creating joyful wellness-based contemporary interiors that aren’t afraid to embrace color and a sense of fun, including this one recently featured in Big Sky Journal – have caught the eye of multiple editors. Check out her ranking as a top-50 U.S. designer in this Business of Home interview, part of the publication’s “50 States Series,” as well as her “Mountain Minimalist” profile in the just-out November/December 2022 issue of Mountain Living, pictured.


PR TIP OF THE MONTH Web design 101

In designing a website, you don’t have to recreate the wheel. At Word PR, we specialize in promoting design, art and travel clients, so for our redesign we started by viewing dozens of websites for similar firms, noting aspects we liked (and didn’t like) from each. Google is your friend here (for instance, architects can google “best website designs for architecture firms” and come up with articles like this as a starting point – but also check out the websites of your closest competitors). Then, much as interior design and architecture clients tear out magazine pages of rooms or houses to gather ideas for their dream home, we used those favorite elements to craft something unique we thought best represented our business.

Some additional tips: Newer websites are cleaner, with larger and better imagery and plenty of white space. Many are also short on words (and while we like that look, a certain amount of content still aids with SEO – as well as providing real, useful information for potential clients). Aesthetics are pointless without functionality, so make sure your site is user-friendly (have your husband/wife/friend give it a test drive – or better yet, your mother – to help identify any problem areas). And test it on your phone as well – Google prioritizes mobile-friendly sites.

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Past Newsletters

Word PR + Marketing April 2022 Newsletter

From top homes – to top bunks! HISTORY IN THE MAKING HISTORY IN THE MAKING “Every now and then, a design defies definition,” writes Big Sky Journal in the just-out HOME issue, its glossy, oversized and catalog-thick annual roundup of top Western design.”...

Word PR + Marketing January 2022 Newsletter

Off to a bang-up start… PICTURE PERFECT Getting in shape remains a favorite new year’s resolution, and with the pandemic still not entirely in the rearview, the New York Times recently reached out to Word PR requesting words of wisdom from WRJ Design on “How to Design a Home Gym that You’ll Actually Use.”...

Word PR + Marketing December 2021 Newsletter

Find your inner Santa... NO REST FOR THE WEARY Jeremiah Young has been making a list and checking it twice. Not only did the powerhouse owner and creative director of Kibler & Kirch transform the dining room of a stately manor-style Billings home he designed for clients with a classic sensibility...

Word PR + Marketing October 2021 Newsletter

Everything old is new again... THE WILD SIDE “There’s a reason Yellowstone National Park is known as ‘America’s Serengeti,’” writes Men’s Journal, recommending the winter snow coach safaris from Wildlife Expeditions of Teton Science Schools as one of its top 10 picks for “awesome wildlife-centric trips...

Word PR + Marketing June 2021 Newsletter

The power of nature - and art TOP OF THE LIST Brooks Lake Lodge & Spa, our historic guest ranch client deep in the woods of Wyoming, recently landed on two major media lists of best all-inclusive resorts, with U.S. News & World Report awarding it top honors...

Word PR + Marketing May 2021 Newsletter

From cover story to the perfect quote DOOR-OPENING DESIGN Already known for “brand-new 100-year-old houses,” JLF Architects continues to take its designs in contemporary directions while staying true to antique salvaged materials and Old-World techniques.