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Surprising and delightful (and a bit snowy) summer offerings…

NEWSLETTER / June 2024

DRUM ROLL Forget the pandemic’s long-distance, design-by-Zoom meetings. For a certain type of interior design client, no detail is too small for consideration and a firsthand experience is the best means of communication. Rush Jenkins and Klaus Baer of WRJ Design took that idea and ran with it for their lavish passion project, the 25,000-square-foot multi-function headquarters, Stags Landing, just completed in their Jackson Hole, Wyoming, home. The living, breathing design lab at the base of Snow King Mountain brings together in one stupendous building: a luxurious designer showhouse, a high-tech office space and inspiring design studio for the WRJ team, an exquisite indoor-outdoor venue for private functions, a gallery space for consigned art from Jackson’s top art sources, and a lavish private residence. Kudos! (PC Roger Davies)

A LITTLE BIT COUNTRY When Country Living magazine looked to round up their “favorite country farmhouse kitchen ideas of all time,” it was a no-brainer to turn to Jeremiah Young. The Kibler & Kirch owner and creative director is known for his way with soulful and inspired real-West design. “They’re going to take a licking and get better and better with time,” Young told the magazine about his choice of custom cabinet panels in rough-hewn wood paired with two-inch-thick solid oak countertops for this new-build cabin that looks anything-but in Montana’s drop-dead gorgeous Paradise Valley. And the off-white vintage-inspired range and hood, plus porcelain tile backsplash, apron-front sink and milk glass pendants brighten the space while keeping the vibe mellow. (PC Audrey Hall)

GOOD LIVIN’ Aspen Design House’s Denise Taylor and Gigi Podolak Knox bring a fashion-forward, bespoke approach to every project. This award-winner they call “Good Livin’ Ranch” earned them not just a Luxe home feature, but also top billing in the magazine’s “Edit by Luxe” newsletter under the email Subject: Watch For The Elk Crossing At This Aspen Home🌲. Inspired interiors capture something of the rustic, broken-in-cowboy-boots feel of the home’s Elk Mountain-ringed Woody Creek community just outside Aspen, but translated into elegant, contemporary style – deftly combining elements of traditional Western (the homeowner husband’s preferred look) with contemporary lines and colors (the wife’s fave) in a fresh way. (PC Dallas & Harris)


PR TIP OF THE MONTH  Surprise and Delight

“Surprise and delight” is a frequent mission accomplished for our amazing design clients, who put so much care into every detail of the stunning homes they create. And it’s a goal, too, for our travel clients, who come up with unique stay-and-play packages and such intriguing amenities as a horse-drawn luggage trolley (we’re looking at you Brooks Lake Lodge). That same intensity and creativity should apply to PR outreach. This week, Word PR received a job query from a student graduating in PR that she had created in the form of a (well-written) news release. It got us to stop and really review her resume – and respond to the email, even though we didn’t have an opening available. So to get a response, remember to go beyond the ordinary – make it fun. Make it memorable.

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Past Newsletters

Word PR + Marketing March 2024 Newsletter

Bringing the glam in design and travel FROZEN DELIGHT In addition to the plentiful snowfalls that support client Brooks Lake Lodge’s winter season – including epic snowmobiling days fueled by the “best lunch in the middle of nowhere” – the backcountry Wyoming guest ranch has been the subject of an avalanche of press lately.

Word PR + Marketing January 2024 Newsletter

Winning... IT TAKES TWO The new year brought an unprecedented fourth Home of the Year win for WRJ Design in the January/February issue of Mountain Living. The WRJ team shares the honor with Design Associates Architects, JH Builders and Rooted in Landscape for the Harmonious Connection project, a new-build home plus two cleverly – and luxuriously – reimagined outbuildings on a lush riparian Jackson Hole site centered on a sparkling pond.

Word PR + Marketing July 2023 Newsletter

Forget summer slowdown; national attention for clients has been keeping us busy... TRADITIONAL KUDOS Bigger isn’t always better, or as Traditional Home recently put it about a featured JLF Architects project, “Living large isn’t always a good thing.” The national magazine writes in its summer 2023 issue about a Park City house that the owner described – before the JLF renovation – as “a log cabin on steroids,”...

Word PR + Marketing June 2023 Newsletter

The power of nature - and art TOP OF THE LIST Brooks Lake Lodge & Spa, our historic guest ranch client deep in the woods of Wyoming, recently landed on two major media lists of best all-inclusive resorts, with U.S. News & World Report awarding it top honors on the “15 Top All-Inclusive Family Resorts in the U.S.”

Word PR + Marketing March 2023 Newsletter

Check these trend-setters in travel and design... EVERYTHING INCLUDED Secluded Wyoming guest ranch Brooks Lake Lodge continues to rack up honors in the “best all-inclusive U.S. resort” category in 2023, making PureWow’s top-20 list and Parade magazine’s top 35 just this month, following ranking in the top 23 from Smarter Travel and top 25 from Reader’s Digest in January.

Word PR + Marketing February 2023 Newsletter

Is mountain design the next big thing? CHAIR MAN Jeremiah Young, owner and creative director of Kibler & Kirch, is a modern Renaissance man. Along with his much sought interior design work, including major current projects in Colorado and Idaho, he is known as a guru of vintage cowboy style....