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We’re going shopping – and styling!

NEWSLETTER / October 2024

WELCOME HOME For 30 years the original store was a much-loved fixture in Red Lodge, Montana, winning the heart of Jeremiah Young, who ended up buying Kibler & Kirch and focusing on its interior design business for nearly 15 years from a historic 1904 building in downtown Billings designed by famous Montana architect J.G. Link. But Young’s passion for brick-and-mortar retail remained. Last week, he and his team held a ribbon-cutting on a new, extraordinary retail shopping experience in the Link-designed building with the words, “Behind this charming storefront is a sprawling historical renovation on two floors and over 10,000 square feet.” Says Young, “It’s such a great place to make our spiritual home, our flagship.” Bringing the best of furniture, art and décor to 2807 First Avenue North, the new store is open to the public Tuesday-Saturday, 10 a.m. – 6 p.m.

STAG-GERING FEAT “The innovative Wyoming-based firm WRJ Design has once again demonstrated its ability to create timeless yet fresh environments accessorized with bespoke details that represent a global perspective while eloquently speaking to its place in the West,” writes Mountain Living in the new November/December issue. The subject is WRJ’s new Stags Landing headquarters, a 25,000-square-foot “combination design studio and showroom, office, entertaining space and residence” that is “the culmination of 20 years of imagining.” Says co-owner/design director Rush Jenkins, shown with partner and co-owner, Klaus Baer, in their new studio space, “I wanted to build a living design laboratory and gathering place with opportunities to bring people together and educate in the arts and culture, featuring  all the things I love.” (PHOTO: Roger Davies) 

COWGIRLS AT HEART “We’re waiting for a call from Lainey,” jokes Aspen Design House founder and design director Denise Taylor after the studio’s award-winning Good Livin’ Ranch project gained a feature in the October issue of Cowboys & Indians with the Country Music megastar on the cover.  “Aspen’s mix of classic cool and modern luxury appeals to a number of folks who make their way to this dreamy enclave,” writes the magazine, saying of Taylor and lead designer Gigi Podolak Knox, “The designing duo’s backgrounds make them uniquely qualified to bring a one-of-a-kind interpretation of Aspen to each client’s home.” For the featured home, the duo thoughtfully balanced the husband’s log cabin-traditional taste with the wife’s delight in color and contemporary lines, and made the space work for the large extended family while feeling “just right” for two.

 

PR TIP OF THE MONTH  God Is in the Details

“God is in the details,” 20th-century starchitect Mies van der Rohe liked to say, as reported in his 1969 New York Times obituary. For Word PR’s design clients, attention to detail is paramount in creating perfectly appointed architecture and interiors. But the idiom is equally worth remembering when photographing completed projects, where a few beautiful styling touches may not be enough to convey a home as the kind of personality-rich environment readers love.

“A room can appear complete to the naked eye, but sometimes the camera lens reveals different details. One common mistake clients make is only bringing a limited number of items,” writes architectural photographer Daniel Newcomb in a recent blog post, encouraging designers to bring more than they think they’ll need – and then more than that.

And beyond just enhancing a beautiful photo, the styling items chosen should tell a story of the people who live in the home, as if they’ve just stepped out of the picture. Were they playing a family board game while the parents sip a cocktail? Are the ski boots still sitting out in the gear room, snow melting from them? Is dinner prep in full swing in the kitchen, a pot bubbling on the stove with chopped ingredients nearby? Is one of the grandkids chasing the dog down the hall (blurred people and animals in motion can be fun additions – and dogs in general are always a hit)?

Don’t be too precious, too neat. Rumple that bedcover or trail that towel off the bathroom countertop. Don’t be afraid to play and have a little fun – and above all, don’t leave things too showhouse-y sparse. To appeal to editors of the top publications, you want an atmospheric editorial look. Best advice: Pick up issues of the magazines where you’d most like to see your projects and really study the photos – objects, angles, lighting. Because yes, Mies, God is in the details.


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Past Newsletters


Word PR + Marketing September 2024 Newsletter

Cool cottage, going bespoke, and a close shave SMALL BUT MIGHTY “Exquisite craftsmanship and design” in a Jackson Hole guesthouse caught the eye of American Farmhouse Style, which features the diminutive charmer in its October/November issue.

Word PR + Marketing August 2024 Newsletter

Perfect paint, luxe loo, and stellar seating… TRUE COLORS The editors of Country Living found joy in color for their latest issue – packing the pages with ways to infuse interiors with a rainbow of shades. Wondering which tones the professionals might recommend, they reached out to some of their “favorite designers and tastemakers to share the one color they just can’t quit.”

Word PR + Marketing July 2024 Newsletter

Our travel clients in the spotlight… SMART LUXURY The term “all-inclusive” typically conjures visions of beach resorts, but the experts at ShermansTravel recently decided to – literally – elevate the category. SScouring the globe for “10 of the Most Luxurious, All-Inclusive Mountain Resorts High Above Sea Level,” they selected Wyoming guest ranch Brooks Lake Lodge & Spa...

Word PR + Marketing June 2024 Newsletter

Surprising and delightful (and a bit snowy) summer offerings… DRUM ROLL Forget the pandemic’s long-distance, design-by-Zoom meetings. For a certain type of interior design client, no detail is too small for consideration and a firsthand experience is the best means of communication. Rush Jenkins and Klaus Baer of WRJ Design took that idea and ran with it...

Word PR + Marketing March 2024 Newsletter

Bringing the glam in design and travel FROZEN DELIGHT In addition to the plentiful snowfalls that support client Brooks Lake Lodge’s winter season – including epic snowmobiling days fueled by the “best lunch in the middle of nowhere” – the backcountry Wyoming guest ranch has been the subject of an avalanche of press lately.

Word PR + Marketing January 2024 Newsletter

Winning... IT TAKES TWO The new year brought an unprecedented fourth Home of the Year win for WRJ Design in the January/February issue of Mountain Living. The WRJ team shares the honor with Design Associates Architects, JH Builders and Rooted in Landscape for the Harmonious Connection project, a new-build home plus two cleverly – and luxuriously – reimagined outbuildings on a lush riparian Jackson Hole site centered on a sparkling pond.