From the golden touch to horsing around… NEWSLETTER / February 2025 KIND WORDS: “We have just secured one, potentially two, new large projects … We are sure that the coverage Word PR garnered for us in the past year was one of the deciding factors in them hiring us … The coverage you got for us solidifies our brand and makes us stand out against other firms.” Denise Taylor | Owner and Design Director, Aspen Design House 
GO FOR THE GOLD “Join us in celebrating the design professionals that shape our vision of home,” writes LUXE Interiors + Design in announcing its 2025 Gold List. Making that roster for the second year in a row, Aspen Design House is known for its bold, often playful, fashion-inspired – and unwaveringly bespoke – interiors, ultra-personalized and blending international flair with mountain-inspired charm. “We don't just transform spaces,” says ADH founder and design director Denise Taylor. “We craft livable works of art that capture the essence of a client’s lifestyle and legacy.” Other recent list-worthy clients: JLF Architects, earning a Mountain Living “Top Architects” ranking; Big-D Signature as ML “Top Builders”; and Antlers at Vail hotel as a “Best Place to Stay” in Vail in Travel + Leisure. (Interior photos: Dallas & Harris Photography) 
READY FOR THEIR CLOSEUP “Creating a home is an art and a creative act at its most personal,” WRJ Design CEO and creative director Rush Jenkins tells Western Art & Architecture in the new February/March issue’s “Designing the West” profile of the firm. The article chronicles a decades-long journey that led Jenkins, with partner and COO Klaus Baer, first to iconic mountain resort Jackson Hole, where the majestic natural surroundings provide divine inspiration, and eventually to the completion of their recently unveiled design headquarters, Stags Landing. The intentionally classical, stone Cotswolds-comes-to-the-Tetons structure offers a living design laboratory where WRJ clients can experience the team’s signature “livable luxury” firsthand. (Photo: Roger Davies) 
WHAT’S UP, DUDE Wyoming resort Brooks Lake Lodge & Spa has been honored with a Newsweek Readers’ Choice Award as a Best Dude Ranch in the U.S. – the only Wyoming property to make the list of 10 top guest ranches nationwide. Newsweek recently revealed its winners, selected by a panel of travel experts to a shortlist of nominees, then voted on by readers to honor the 10 “best of the best.” “Explore breathtaking landscapes and immerse yourself in the spirit of the West," writes Newsweek. For Brooks Lake Lodge fans, that immersion takes place deep in the mountain-ringed backcountry of Wyoming’s Shoshone National Forest with an all-inclusive plan that includes chef-prepared meals and a range of (guided, if desired) outdoor fun. PR TIP OF THE MONTH Sustainable PR Reuse, repurpose, recycle. There’s no need to recreate the wheel. As in life, creating sustainable PR and branding messages can come down to a “working smart” approach that’s more efficient – and a money-saver. Great content should be used across multiple channels, adjusting with a few tweaks or edits to use as news releases, website copy, blog posts, newsletters, social media – and whatever other opportunities arise. When it comes to PR, unlike for beautifully curated designer interiors, “more is more.” Rather than being repetitive, clear branding messages reused in various ways begin to raise awareness, then resonate in the minds of media – and potential clients – making your business memorable. |
