Skip to Content


Forget summer slowdown; national attention for clients has been keeping us busy…

NEWSLETTER / July 2023

TRADITIONAL KUDOS Bigger isn’t always better, or as Traditional Home recently put it about a featured JLF Architects project, “Living large isn’t always a good thing.” The national magazine writes in its summer 2023 issue about a Park City house that the owner described – before the JLF renovation – as “a log cabin on steroids,” adding, “We had the courage to buy a house we didn’t like and turn it into a home we love.” The homeowners turned to the JLF/Big-D Signature team for a “right-sizing mission” that “touched almost everything except the home’s roofline and original footprint.” More JLF work currently on newsstands: Mountain Living’s “Guesthouse” story on a clever fool-the-eye addition to a client’s existing house and a Western Art & Architecture-featured house that backs up to Jackson Hole’s legendary slopes yet beautifully defers to its mountain landscape. Finally, JLF just re-launched its website with a gorgeous update, heavy on the eye candy. Check it out!

SMALL BLESSINGS A charming Jackson hole guesthouse by WRJ Design with Northworks Architects doubles down on the “right-sizing” message with clever planning that allows the home’s new mini-me to live large at a mere 1,000 square feet – earning 10 pages in Cottage Journal’s special-edition Cottage Retreats issue, on newsstands through October. The homeowners presented WRJ with an extra challenge, wanting both a comfortable abode for visiting family and friends and a house to live in during the planned construction of their new main house, explains WRJ cofounder and creative director Rush Jenkins. As Jenkins tells the magazine, WRJ used lighting “like jewelry” and carefully selected antique and one-of-a-kind pieces (the open-plan kitchen centers around an expansive live-edge table made by a local craftsman) “to bridge the gap between the natural and the new” in a dreamy escape where, as the Cottage Retreats cover line puts it, “Small Space Meets Big Style in Jackson, Wyoming.”

DESIGNING MEN Western Home Journal convened a designer round table this summer, inviting Kibler & Kirch’s Jeremiah Young (third from left) to weigh in as one of five top Western designers – as well as WRJ Design’s Rush Jenkins and Klaus Baer (at right)! “In a profession dominated by women, a set of men stand out as leading interior designers in the American West,” WHJ writes, introducing readers to the fab five “whose influences are rooted in the West but who have made impacts coast to coast.” Sharing his take on Western design with the group, Young says, “There is a design brand of the West and the brand hasn’t developed in a vacuum. It’s eclectic. It begins with what is found in nature—stone, soil, timber, water, animals. Native Americans were using these elements as the first purveyors of Western design,” with influences added from European and American settlers, he continues, plus “those from Hollywood and the mythos of the West ... Now we’re adding the best bits of contemporary art and architecture.”


PR TIP OF THE MONTH This email Subject guarantees results

Did the tip above make you read on? That’s what a great email Subject line does. The Subject is your all-important first impression, so don’t waste it. Five to six words is optimum – or if you have to go longer, make those first 5-6 words ones that count. For personalized pitching, keep it personal, referencing something recent that journalist or media site has written about, or offering something just for them. For a travel story, for instance, lead with a travel trend the media outlet or freelancer recently covered that connects to the content you’re pitching. For design, target your first-choice publication with an up-front promise of a “first look” or “exclusive house tour” for that magazine. A recent winning Word PR email Subject that gained coverage for an upcoming holiday story in Country Living? FIRST LOOK FOR CL: Christmas in Paradise Montana cabin.

For more general content, like news releases that go to a big list of contacts, the Subject line is still your entry to getting your content read. A great place to borrow good Subject ideas? Watch your own inbox for Subject lines on sales and marketing emails that make you want to open them, like “Stone sinks: A Coveted Lineup” recently received from Waterworks, or this winner from Free People: “One. Piece. Perfection.”

Get the latest from
Word PR + Marketing

Past Newsletters

Word PR + Marketing June 2023 Newsletter

The power of nature - and art TOP OF THE LIST Brooks Lake Lodge & Spa, our historic guest ranch client deep in the woods of Wyoming, recently landed on two major media lists of best all-inclusive resorts, with U.S. News & World Report awarding it top honors on the “15 Top All-Inclusive Family Resorts in the U.S.”

Word PR + Marketing March 2023 Newsletter

Check these trend-setters in travel and design... EVERYTHING INCLUDED Secluded Wyoming guest ranch Brooks Lake Lodge continues to rack up honors in the “best all-inclusive U.S. resort” category in 2023, making PureWow’s top-20 list and Parade magazine’s top 35 just this month, following ranking in the top 23 from Smarter Travel and top 25 from Reader’s Digest in January.

Word PR + Marketing February 2023 Newsletter

Is mountain design the next big thing? CHAIR MAN Jeremiah Young, owner and creative director of Kibler & Kirch, is a modern Renaissance man. Along with his much sought interior design work, including major current projects in Colorado and Idaho, he is known as a guru of vintage cowboy style....

Word PR + Marketing October 2022 Newsletter

A better website … and national newsmakers! NEW LOOK “Your website is your number-one sales tool,” we preach to clients, nagging about needed digital updates that tend to languish too long on to-do lists. And we get it. Work on our own website often gets bumped down the list in favor of priority client work....

Word PR + Marketing April 2022 Newsletter

From top homes – to top bunks! HISTORY IN THE MAKING HISTORY IN THE MAKING “Every now and then, a design defies definition,” writes Big Sky Journal in the just-out HOME issue, its glossy, oversized and catalog-thick annual roundup of top Western design.”...

Word PR + Marketing January 2022 Newsletter

Off to a bang-up start… PICTURE PERFECT Getting in shape remains a favorite new year’s resolution, and with the pandemic still not entirely in the rearview, the New York Times recently reached out to Word PR requesting words of wisdom from WRJ Design on “How to Design a Home Gym that You’ll Actually Use.”...