Top 10 reasons why Word tops the list for Rocky Mountain West design and travel PR
We understand your market: Word PR has built strong media relations with editors across the Rocky Mountain West, as well as with national travel media who know and respect us as a source for what’s new in the West.
Our writing is better: We hear it often from editors who read our news releases – and the proof is in the pudding: Our releases get used by digital editors as their own writing – delivering client messages with the “third-party” credibility of trusted media.
We’ve carefully built a list of freelancers and social influencers who deliver the goods: We coordinate journalist visits and interviews to tell the stories that capture clients’ experiences and work in fresh, firsthand and meaningful ways.
We understand how media thinks: In addition to decades of PR expertise, our team includes former editors of Big Sky Journal and Colorado Homes & Lifestyles and an unscripted TV producer for HGTV and others.
We have a reputation for quick response: A quick answer can be the difference between a plum placement or none. We work with journalists 24/7.
We understand travel and design: Because we specialize, we’re immersed in those industries, tracking trends and creating up-to-the-minute strategies that match media – and clients’ target audience – interests.
We’re (knowledgeable) fans of Western history and architecture: Our clients include a nearly 100-year-old lodge and design firms deeply rooted in the West.
We’re experts at creating hotel packages that get media attention: Our Roaring Twenties Summer Escape placed The Landing Resort Tahoe in the L.A. Times; our 30-day Sabbatical Package landed Antlers at Vail on Outside magazine’s “Go List.”
We’re a small business: Our boutique status – like that of our clients – provides a personal approach. We understand the businesses we work for at a deep level and clients always deal with an experienced “top dog” – unlike firms who pass off clients to newbies and interns.
Our results speak for themselves: The media value of press you’ll receive frequently exceeds PR fees – creating brand awareness and driving potential customers to your website. Our ultimate goal? Increasing your business.