From mountain peaks to river shores… NEWSLETTER / September 2026 KIND WORDS: “Working with Anne and Amy has been a game-changer for my brand and company. They have expertise in strategic planning, and the media relations have already made a big impact on our firm. Having a partner that not only understands our vision but advocates for it so tirelessly makes the collaboration a joy!” –Yvonne Jacobs, Owner and Principal Designer, Jacobs + Interiors 
SOFT TOUCH Just a year into their Word PR consulting contract, Jacobs + Interiors has scored a feature in Cowgirl’s September/October issue. The magazine calls the home a “Mountaintop Masterpiece” that takes readers “inside an art-forward, agrarian-inspired sanctuary bordering Rocky Mountain National Park where luxury design meets the raw beauty of the Rockies.” As founder and principal designer Yvonne Jacobs tells Cowgirl about her team’s response to coordinating interiors with the contemporary structure, “Getting a softness in the furniture was a yin/yang to the architecture. This client was very intuitive about wanting to feel ‘warm and hugged’ in this house, so we added curved and other soft pieces that envelop you.” 
A RIVER RUNS THROUGH IT Mountain Living’s September/October “Rustic” issue is their biggest and most popular of the year. For 2026, its hefty 224 pages include a 10-page feature, “Downstream Dreams,” on a JLF Architects Madison River Valley project where fly-fishing homeowners flipped the script on the firm’s usual focus by prioritizing seeing and hearing the water. As JLF’s Travis Growney tells ML, “Although the first inclination was to orient the home toward the mountain vista, this unique property afforded us a creek view perched on a bluff with sight lines across the water and downstream.” And the Dovetail Construction crew, also avid fly-fishermen, went beyond their painstaking craftsmanship to offer handy experience-based suggestions like installing rod holders and wader hooks by the door. (Photo: Audrey Hall) 
TALK OF THE TOWN “Jeremiah Young’s path to becoming the principal designer and owner of Kibler & Kirch was anything but conventional,” is host Cray Beauxmont-Flynn’s intro to a recent interview with Jeremiah on his “Beyond the Design” podcast. Characterizing the Billings-based designer’s journey as a study in “historical continuity, hard work, and serendipity,” Beauxmont-Flynn summarizes, “From buying the firm he admired as a teenager to recently acquiring a historic 1905 Victorian home from its original family, his life’s work revolves around preserving stories and crafting meaningful spaces.” And indeed, in lively conversation, Jeremiah shares tales with Beyond the Design from his now decades of sometimes surprising adventures behind his trademark timeless, Western-leaning interiors. PR TIP OF THE MONTH Make your projects coverage-worthy Once upon a time, editors and their stylist and photo teams decided on a story angle and masterminded photo shoots that translated a home’s in-real-life beauty into a feature article that showed it off to fit a specific editorial vision. But these days magazines mainly rely on what’s known as supplied photography, which puts interior designers and architects in the hot seat for presenting their work in a way that goes beyond “pretty project” to warrant editorial coverage. In our latest blog post, “COVER WORTHY: Why some beautiful designer projects get covered (and others don’t),” we share 7 tips for getting your projects covered. Check out the post on our website for the whole story, but here’s a taste of three of the most important tips: 1) Photography is key, so hire the best photographer you can afford. It’s no secret that the same photographers’ names appear in top publications. Flip through the magazine where you hope to be seen and note the photographer’s work you like best. And if you can’t afford them, share favorite images with the photog you hire so they understand the look you’re going for. 2) Styling is king. From an editorial perspective, the pictures you present should tell a story. And all the images from a project should be part of the same story. 3) UNDERSTAND WHO YOU’RE PITCHING. Maybe most importantly, know the media where you’re pitching a project. If you’re not a regular reader, review at least several issues and their website to see if the home (and the photography) you’re submitting – as well as the story angle you’re proposing – seem like a true fit for a publication. Don’t waste editors’ time sending something they’d never use; that’s a good way to ensure they’ll quit reading your emails. We look forward to seeing your work in print! And for those who’d like to make regular media coverage a habit, our expertise can help. Still on the fence about hiring a PR consultant? Contact anne@wordprmarketing.com for a free 30-minute consultation. |
