Capturing coverage to kick off the new year! NEWSLETTER / January 2025 IN FROM THE COLD When it comes to balancing aesthetics and function, beauty must go hand in hand with making sure “you’re in a comfortable chair with an obvious place for a drink or book,” Aspen Design House (ADH) founder and design director Denise Taylor tells the new Mountain Resort issue of San Francisco Bay-area luxury lifestyle mag Capture in a Q&A accompanying a 10-page feature on one of the team’s award-winning projects (which also earned a spot on the issue’s cover). Asked what draws ADH to take on a project, lead designer Gigi Podolak Knox says “Creativity … We love design challenges with a chance to try something new and support clients to push boundaries.” A second client made the same issue, where a cozy Montana cabin from Kibler & Kirch creative director and principal Jeremiah Young is shown bedecked with “personalized ornaments, twinkly lights, winter greenery, cozy fabrics and natural elements.” SPARKING JOY Even work is fun in a ski-in, ski-out home in Montana’s Yellowstone Club where interiors by WRJ Design bring a smile with features ranging from a bird’s-eye-view office, shown, to a secret speakeasy-style wine room to an unlikely tubular slide bisecting half the house. “Sophisticated interiors … go a long way in keeping the super-fun house grounded,” writes Mountain Living, highlighting in its January/February issue how the WRJ team “leaned into blues, greens and more earthly-influenced hues” with “an array of sleek furnishings outfitted in luxe wools, furs, mohairs, woods and leathers.” Although “the slide is not the focal point of everything,” as WRJ’s CEO and creative director Rush Jenkins tells the magazine, he admits to a test run while on a site visit, adding, “It’s just too much fun.” Also in the new ML issue: congrats to JLF Architects for once again earning “Top Mountain Architects” status. (PHOTO: Tuck Fauntleroy) ART ATTACK In 2016, Jeremiah Young opened his Stapleton Gallery as a sister business to his Kibler & Kirch interior design firm, offering a “fresh perspective on what a gallery can be.” After a brief hiatus following 8 years of highlighting Montana artists, including now internationally known indigenous star Ben Pease, and launching innovative exhibitions, Young has reopened and rebranded the gallery as KKFA (Kibler & Kirch Fine Art) under the broader Kibler & Kirch umbrella at 2807 1st Ave North in Billings that also includes the team’s spectacular new 10,000-square-foot retail home shopping experience. The new KKFA benefits from being open to the public during store hours and with a focus on original artworks curated for interiors – without losing any of the original venture’s outside-the-box creative verve. PR TIP OF THE MONTH Chasing Bubbles It’s no surprise to anyone that how people access media has changed in recent years, but as one of PR guru Michael Smart’s most popular newsletters from 2024 outlines, where everyone used to get their info from the same main sources, now industry markets have splintered into “discrete, often independent, ‘bubbles’” – and we all need to stop and think about which bubbles best service our particular industry. What this means for interior designers and architects, for example, is that the former industry-“bible” status of Architectural Digest has dwindled. The ever slimmer print AD focuses largely on celebrity homes, but actual design consumers are more likely to pore over the magazine’s online-exclusive home tours that invite readers, for example, to “Tour 7 Cozy Cabins That’ll Leave You Craving a Forest Getaway” (including the “Textbook Wyoming Woodsiness” of a Jackson Hole project from WRJ Design). The bubble theory explains why we at Word PR love the ever-thicker and more influential Mountain West-focused regionals like Mountain Living, Cowboys & Indians and Western Art & Architecture for our clients (and why Luxe magazine recently expanded its Colorado edition to cover “Colorado + The Rockies”). It’s why we continue to foster successful relationships with writers from design mega sites with reader reach in the millions like The Spruce, Livingetc and Homes & Gardens. And it’s why we encourage clients to devote attention to their all-important Instagram pages and, ideally, to cultivate and evolve their proprietary email lists of clients, potential clients, vendors, etc. and reach out to them regularly with blogs or newsletters as JLF Architects does with the email distribution of its Anvil blog. We love exploring ideas of creative market reach with clients, and we’d love to help you chase some bubbles – let us know if we can help! |
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Word PR + Marketing November 2024 Newsletter
We’re giving thanks – for talented clients, hardworking media friends and more! GIFT OF COVERAGE While shopping for the holidays, no need to check the return policy on an unforgettable experience shared with loved ones, and a Brooks Lake Lodge & Spa visit will be that trip, according to Newsweek, which last week named the Wyoming resort to its 2024 Best Gifts for Travel, calling it an “all-inclusive gem.”
Word PR + Marketing October 2024 Newsletter
We’re going shopping – and styling! WELCOME HOME For 30 years the original store was a much-loved fixture in Red Lodge, Montana, winning the heart of Jeremiah Young, who ended up buying Kibler & Kirch and focusing on its interior design business for nearly 15 years from a historic 1904 building in downtown Billings designed by famous Montana architect J.G. Link.
Word PR + Marketing September 2024 Newsletter
Cool cottage, going bespoke, and a close shave SMALL BUT MIGHTY “Exquisite craftsmanship and design” in a Jackson Hole guesthouse caught the eye of American Farmhouse Style, which features the diminutive charmer in its October/November issue.
Word PR + Marketing August 2024 Newsletter
Perfect paint, luxe loo, and stellar seating… TRUE COLORS The editors of Country Living found joy in color for their latest issue – packing the pages with ways to infuse interiors with a rainbow of shades. Wondering which tones the professionals might recommend, they reached out to some of their “favorite designers and tastemakers to share the one color they just can’t quit.”
Word PR + Marketing July 2024 Newsletter
Our travel clients in the spotlight… SMART LUXURY The term “all-inclusive” typically conjures visions of beach resorts, but the experts at ShermansTravel recently decided to – literally – elevate the category. SScouring the globe for “10 of the Most Luxurious, All-Inclusive Mountain Resorts High Above Sea Level,” they selected Wyoming guest ranch Brooks Lake Lodge & Spa...
Word PR + Marketing June 2024 Newsletter
Surprising and delightful (and a bit snowy) summer offerings… DRUM ROLL Forget the pandemic’s long-distance, design-by-Zoom meetings. For a certain type of interior design client, no detail is too small for consideration and a firsthand experience is the best means of communication. Rush Jenkins and Klaus Baer of WRJ Design took that idea and ran with it...