BETTER BOASTING: Making the “Press” Page Work for You

Sure it’s fun to see your work splashed across the pages of a glossy magazine or featured in a “best” listicle on a multimillion-view digital site. But don’t lose sight of the reason behind effectively tooting your own horn: The “third-party” expert credibility and branding awareness that editorial coverage provides can help bring potential clients to your door. So make sure your website has an easy-to-find and attractively laid out “acclaim” or “in the press” page that showcases publications that have touted your work, with links through to the articles you’re featured in (we like the clean grid presentation on WRJ Design’s “Press” page).

For print coverage, although many magazines share digital versions of articles on their websites, we secure cover images and PDFs of the articles for clients to post on their websites, so readers can appreciate the special, art-directed “look” of a print feature – and also to keep readers on your website rather than sending them elsewhere (PRO TIP: make sure links to coverage open in a separate tab so visitors don’t lose their original connection to your website). And don’t forget to share coverage on social media as well, where tagging the publication bolsters your relationship with them and can also lead to new viewers for your page.