OUR PEOPLE

At Word PR, we believe the best client relationships are built on trust, experience and personal attention. Our goal has never been to be the biggest agency. It's to be the firm clients know they can count on when the work matters.

We're intentionally boutique ... Every client works with senior professionals who understand both the editorial process and the luxury residential design industry. There are no layers of account managers or junior staff. The people you hire are the people you work with—directly—offering thoughtful guidance, responsive communication and more than two decades of experience helping exceptional designers earn meaningful recognition.

ANNE MCGREGOR PARSONS

DENVER, COLORADO

Before she ever pitched a story for a PR client, Anne spent years working on the editorial side. She understands how editors think because she has been one.

That perspective, gained through editorial positions from Boston and New York City to Denver, allows Anne to recognize what makes a project genuinely newsworthy, developing compelling story ideas and presenting them in ways that resonate with the media outlets that matter most for designers. Her approach is nuanced rather than formulaic, grounded in longstanding editorial relationships and a genuine love for great design.

As director of Word PR with expertise developed over more than 20 years, Anne helps luxury residential interior designers, architects and related creative businesses clarify their brand messaging and uncover the stories behind their work that earn the editorial coverage that gets them seen, sending clients to their doors.

AMY STARK

JACKSON, WYOMING

Amy began her career in television production in L.A., where she developed a people-first approach to storytelling that continues to shape her work today. In her role as Word PR senior associate, she turns that knack for finding the human stories that underpin exceptional design toward helping clients create memorable content.

Approachable, organized and endlessly dependable, Amy is a trusted partner to clients, making sure every detail is handled thoughtfully and every firm is presented in its best light. And her life in Jackson Hole has inspired a deep appreciation for the landscapes, architecture and lifestyle that inspire so much of the work created by Word PR's Mountain West clients.

Amy also manages clients' extensive photography libraries, pairing a strong visual eye with an understanding of what editors are looking for. Her ability to match the right image with the right story often strengthens a pitch before a single word is written. She also creates thoughtful social media content that showcases clients' work, celebrating editorial successes and reinforcing the reputations they've worked so hard to build.