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Let’s get personal….

NEWSLETTER / March 2025

KIND WORDS: “I appreciate the creative thinking that the Word team brings to the table and the ability to handle our various needs in-house, as well as providing media coverage and writing for blog posts and press releases.” - Logan Leachman I Owner and Principal, JLF Architects

GET YOUR SIGNATURE Looking for expert advice, Mountain Living turned to WRJ Design to share their suggestions on how to “Personalize Your Mountain Home for a Signature Look.” WRJ’s COO and co-owner Klaus Baer delivered, noting that even in mountain homes used primarily for vacations, it’s that last layer of design decisions that brings true personalization. Discussing how to audit and highlight what you already have, display antiques and one-of-a-kind pieces, layer textures and take a “less is more” approach that allows details to stand out, Baer’s expertise shines. “While creating beautiful, functional interiors is a main goal of interior design, it’s often the finishing touches … that bring personalized meaning to a space,” he writes, “infusing rooms with the sense of belonging and history that ultimately makes a house a home.” (Photo:  William Abranowicz)

DREAMY AMENITIES PLEASE Whether it be a customized outdoor shower for a Tennessee lake house, a whiskey/cigar room, garage turntable, sauna, a fly-tying room, a golf simulator or a starry observation deck, the JLF Architects and Big-D Signature design-build team is always open and willing to fulfill clients’ dreams. JLF’s latest ANVIL blog post reviews some of those specialty spaces, turning to Big-D Signature vice president Shannon Brinkerhoff for comment. Homeowners “continue to make these projects their own by specializing specific-use spaces,” he says. From an LED-lit wine cellar to creative in-home bars to a designer take on snow-sports storage for a ski-in, ski-out property, “It’s gratifying to see homeowners’ excitement as their specific space takes shape.” (Photo: Audrey Hall)

PRIDE OF PLACE No stranger to accommodating unique requests from clients to create spaces that honor their personal passions, Jeremiah Young, owner and creative director of Kibler & Kirch, shared some notable specialty interiors with the February/March issue of Cowboys & Indians. “Once you have a great bar, you have to have a stage,” he says about creating a historically accurate Old West saloon for Cody homeowners. The discovery of a 24-foot-long 1890s mahogany bar set the project in motion, and Young sourced old-fashioned footlights and velvet curtains for the stage. Other finds include giant brass doors, reproduction period lighting, an antique billiards table – and even a dumbwaiter to deliver snacks from the main kitchen above. (Photo: Audrey Hall)

 

PR TIP OF THE MONTH Lists Don’t Just Happen

Our February newsletter shared several clients honored with places on industry “best” lists, but recently chatting with Mountain Living editor in chief Darla Worden, she noted that “Lists don’t just happen. Magazines have different procedures for getting on ‘best of’ lists and the rules change all the time.” Her magazine, known for its popular annual top mountain interior designers, architects, builders and landscape designer directories, recently made it a rule that, in addition to the talent required to be considered “top,” honorees need to include a phone number, email address and their business location on their company website. “We create these lists as a service to readers,” says Worden, “and we noticed that more and more companies were going to online contact forms and then deleting basic info like a business phone or even what town they’re located in. Clients want to feel you’re accessible, not a faceless corporation.” The takeaway: whatever list you’d like to see your firm on, check for online requirements – and deadlines! – and while you’re at it, check your website. Are you making it easy for potential clients to get in touch?  


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Past Newsletters


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