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NEWSLETTER / June 2025

KIND WORDS: “Word PR’s creative concepts, adaptability and critical thinking – plus the time they spend researching and understanding our industry – makes them a wonderful partner … Our communication is seamless, and our brainstorm sessions are full of imagination and energy.Magda King, General Manager, Antlers at Vail

ON THE COVER A new Jackson Hole home from WRJ Design earned two separate LUXE Interiors + Design covers this month – one on the magazine’s national issue and one on its new Colorado + the Rockies regional edition – with a feature story in both that dubs the project a “family legacy home [that] stands as an ode to art and beauty.” In addition to showcasing WRJ’s in-demand brand of livable luxury, the homeowners’ remarkable blue-chip art collection (including an antique Indian motorcycle treated as sculpture) served up an opportunity for WRJ creative director Rush Jenkins to draw on his early pre-WRJ career as director of design at Sotheby’s New York to “create interiors where furnishings and décor are in clear dialogue with the artworks, which draw you forward, with a surprise around every corner,” as he told LUXE. (Photo: Roger Davies)

ONE PERFECT THING Compiling their popular Best in the West roundup for the annual HOME issue, Big Sky Journal turned to Kibler & Kirch creative director Jeremiah Young for intel. His pick, Century Furniture’s made-to-order Eliza Chair, became the section’s full-page opener. Young values the “chameleon-like” quality of the chair, originally created by iconic American designer Thomas O’Brien for the lobby of the 60 Thompson Hotel in New York City. “We consider this one of the greatest furniture pieces designed in over 50 years,” says Young, who has made the piece “in all manner of fabric and leather combinations.” Naming favorites is nothing new for Young, whose “One Perfect Thing” selections are a must-read in his “Design School” blog, on the Kibler & Kirch Instagram page, and in its newspaper-style printed newsletter.

MAKING AN ENTRANCE “Seasoned interior designers develop an arsenal of tips, rules, and guiding principles,” writes The Spruce in “The Decorating Shortcuts Designers Swear By.” The home design mega-site reached out to Aspen Design House design director Denise Taylor for one of her go-tos: remembering a home entry’s role in making a first impression. "As the first place guests see—and that you do on returning home—the entry deserves purposeful focus," she says. "Successful entry design creates a 'pause point.'" The Spruce shared a pic of the dramatic entryway from Aspen Design House’s Cliffside Getaway project – a home also recently featured in a Mountain Living story on how Taylor’s team turned the initially “boxy and bland” spec house chic, colorful and inviting. (Photo: Dallas & Harris Photography)

 

PR TIP OF THE MONTH  Why PR Now

In less certain economic times, it’s important not to let PR and marketing efforts fall by the wayside. Visibility and reputation can make all the difference at a time when clients feel more secure turning to a proven, trusted brand. As the independent-journalist experts at MarTech put it in the article “Why public relations is thriving in today’s global marketing mix”: “PR isn't just about spinning a yarn; it's about weaving a brand's story into the fabric of society.” Around the world, “PR remains invaluable for shaping perceptions, building credibility and connecting brands with their audiences,” they write. “In an era plagued by skepticism and distrust, authentic communication is more crucial than ever. Consumers are bombarded with advertisements at every turn, but they crave genuine connections with brands that align with their values. This is where PR shines, connecting audiences to brands through earned media.” We couldn’t have said it better ourselves.


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Past Newsletters


Word PR + Marketing March 2025 Newsletter

Let’s get personal... GET YOUR SIGNATURE Looking for expert advice, Mountain Living turned to WRJ Design to share their suggestions on how to “Personalize Your Mountain Home for a Signature Look.” WRJ’s COO and co-owner Klaus Baer delivered, noting that even in mountain homes used primarily for vacations, it’s that last layer of design decisions that brings true personalization.

Word PR + Marketing February 2025 Newsletter

From the golden touch to horsing around... GO FOR THE GOLD “Join us in celebrating the design professionals that shape our vision of home,” writes LUXE Interiors + Design in announcing its 2025 Gold List. Making that roster for the second year in a row, Aspen Design House is known for its...

Word PR + Marketing January 2025 Newsletter

Capturing coverage to kick off the new year! IN FROM THE COLD When it comes to balancing aesthetics and function, beauty must go hand in hand with making sure “you’re in a comfortable chair with an obvious place for a drink or book,” Aspen Design House (ADH) founder and design director Denise Taylor...

Word PR + Marketing November 2024 Newsletter

We’re giving thanks – for talented clients, hardworking media friends and more! GIFT OF COVERAGE While shopping for the holidays, no need to check the return policy on an unforgettable experience shared with loved ones, and a Brooks Lake Lodge & Spa visit will be that trip, according to Newsweek, which last week named the Wyoming resort to its 2024 Best Gifts for Travel, calling it an “all-inclusive gem.”

Word PR + Marketing October 2024 Newsletter

We’re going shopping – and styling! WELCOME HOME For 30 years the original store was a much-loved fixture in Red Lodge, Montana, winning the heart of Jeremiah Young, who ended up buying Kibler & Kirch and focusing on its interior design business for nearly 15 years from a historic 1904 building in downtown Billings designed by famous Montana architect J.G. Link.

Word PR + Marketing September 2024 Newsletter

Cool cottage, going bespoke, and a close shave SMALL BUT MIGHTY “Exquisite craftsmanship and design” in a Jackson Hole guesthouse caught the eye of American Farmhouse Style, which features the diminutive charmer in its October/November issue.