News releases that journalists actually read: How do we know? Results! We create electronic news releases with links, photos, videos, logos, quotes and recipes, providing journalists with enough information to interest them – and copy that they often pick up and use directly from our release.
Fresh ideas for hotel packages: We’ve worked with our hotel clients since 2000, coming up with new package ideas each year that result in earned media.
Launches: We recently completed a successful launch campaign for The Landing Resort & Spa in Lake Tahoe, resulting in more than $2 million in media coverage.
Awards: As our client, The Landing Resort & Spa recently won 10 international hospitality industry awards ranging from best new hotel to Top Ski Destination – we wrote compelling copy and shepherded all the pieces to create the winning entries. We’ve had many clients on the Travel + Leisure World’s Best List, Conde Nast Traveler Gold List, Outside Best New Trips list, National Geographic Traveler Trips of a Lifetime, USA Today “10 Best” lists and more.
Social media: We work with our clients to create a social media strategy, and often manage and maintain their Facebook and Twitter accounts with engaging content.
Content: Blogs, one-pagers, backgrounders, op-eds, wire news releases and traditional news releases are some of the ways we put our award-winning writing skills to use for our clients. Google is hungry for content, and the more you post, the better for your search engine optimization.
Website maintenance: We help clients create and maintain website content to make it a one-stop-shopping site for journalists while closing deals with customers. To read our advice on “How Often Should I Update My Website” – as published in the Wyoming Business Report.
Online newsrooms: We create easy-to-navigate media rooms to make it quick for journalists to find your key information when it counts.
Marketing: We assist clients with marketing plans and strategies that impact their bottom lines. Sometimes marketing departments are short staffed; we also can supplement in-house PR and marketing efforts to provide additional support.
Journalist visits: We’ve been in business for 20 years and we leverage our relationships with a vast network of journalists to bring them to visit our client properties.
Contact us to create a custom budget based on the services you’d like, 307.734.5335.