Anne McGregor Parsons
Principal of Word PR Anne McGregor Parsons spent 20 years in publishing, from her start at Boston Magazine through five years as editor in chief of Colorado Homes & Lifestyles for a nuanced understanding of the editorial side of the magazine business. Her past freelance writing includes helping with the first year’s launch of Natural Home magazine and a stint as Design columnist for ColoradoBiz. Parsons made the switch to PR during Word PR + Marketing’s early years, turning her pen to public relations writing for clients that is consistently well-received by editors and journalists (a New York Times writer recently asked if he could “borrow” some phrases directly from a pitch note for his article). Parsons’ past client work includes successfully branding Natural Habitat Adventures as the first carbon neutral travel company and snagging multiple Trip of a Lifetime honors from National Geographic Traveler magazine for them and luxury tour company Africa Adventure Consultants, and her launch campaign for ultra-luxe ecolodge The Lodge at Sun Ranch won the firm a national PR award for “Best Travel, Hospitality & Destinations Campaign.” Parsons serves as PR lead for the Antlers at Vail hotel, Civitas urban design and landscape architecture, WRJ Design in Jackson Hole and The Landing Resort & Spa in Lake Tahoe. She lives in Denver with her husband and two daughters — affording a true insider’s view of the family travel market with every vacation.
Senior Associate Amy Stark came to Jackson by way of Los Angeles, where she worked in television production for many years. Amy has worked for a variety of production companies, and has traveled much of the country producing unscripted series for networks such as Vh1, CBS, TLC, HGTV, Fox and Logo. A long-time fan of Jackson, Amy and her dog Maggie decided to trade in the beach for the mountains. Amy manages the Jackson Hole office and social media for Word PR + Marketing, serving as PR lead for the Jackson Hole Fall Arts Festival, ElkFest, Old West Days and the Western Design Conference, as well as Brooks Lake Lodge & Spa and Wildlife Expeditions of Teton Science Schools. She can often be spotted attending – and photographing – Jackson events. She appreciates exploring all things creative and enjoys outdoor activities including skiing, hiking and golf.
Former editor in chief of Big Sky Journal and editor emeritus of Western Art & Architecture magazines, Seabring Davis has worked in publishing as an editor and lifestyle journalist for 20 years from her home base in Livingston, Montana. Her articles have been published in magazines including Mountain Living, AAA Mountainwest and Montana Living and she has authored a number of books, including The New Montana Cabin, showcasing regional trends in architecture and design (Globe Pequot 2008), and three guidebooks. For Word PR, she serves as PR lead for JLF Design Build. As co-owner of a historic hotel and resort in Montana, she parlays her expertise in the hospitality industry into a specialty for writing about cooking, interior spaces and travel. When not tapping away at the keyboard, she spends her time biking, hiking and floating the Yellowstone River and obsesses over foraging for wild mushrooms.
Sarah Goldblatt’s career in architecture stretches back more than 20 years, and includes a Masters degree in Architecture and a Historic Preservation Planning and Design certificate from the University of Washington and five years as a freelance writer for publications such as the AIA’s Architect Colorado and most recently 5280 magazine. As a licensed architect, Sarah has more than 14 years of experience as a project manager/ project architect designing educational, religious, and National Park Service projects. She lives with husband and two children in a lively Denver urban neighborhood and maintains a high-level of community engagement by volunteering with various non-profits. Additional diversions include hiking and playing in the Colorado mountains and enjoying the recent food truck phenomenon.
An award-winning journalist and public relations practitioner with more than two decades of experience, Audrey Strong has worked on three of the world’s best-known luxury hospitality brands, including The Ritz-Carlton, Four Seasons and Banyan Tree. Of particular note is her time spent as in-house Director of Public Relations at The Ritz-Carlton, Denver, where she directed her team both pre and post-opening of this $500 million property. Strong’s extensive background includes global public relations for The Ritz-Carlton, Dove Mountain Residences, The Ritz-Carlton, Dove Mountain Golf Club, Four Seasons Residences Denver, Banyan Tree Mayakoba and boutique properties including Hidden Meadow Ranch and Hotel Teatro. Her love of travel, tourism and hospitality as well as consumer public relations comes from years spent in television news as a reporter and news anchor. When not working, Strong can be found on the golf course or tending to her vegetable garden.